So basically this guy (YOUNG DE) chugs a full bottle of Patron to promote his song "Patron"
There are two vids. The first one the bottle was already open so I was like

but this second vid shows him going into the liquor store, buying it, opening it, and chugging it right there.
Anyway, I think the guy made his point and deserves some promotion.
YOUNG DE's myspace music page:
http://profile.myspace.com/index.cfm?fuseaction=user.viewprofile&friendID=203627200